$0 – 60k Salary in Digital Marketing (no degree necessary)

February 16, 2018

{videoTitle} – 60k Salary in Digital Marketing (no degree necessary)
Click here for Seth’s free course on digital marketing:
http://engineeredtruth.com/go/O

Link to a playlist of interviews with people who also got jobs from the course:

Here’s a list of testimonials from people who got real digital marketing jobs with just the knowledge they learned from this course: https://www.facebook.com/media/set/?set=a.10101500847511502&type=1&l=c175304f67

The #1 internship marketplace exclusively for college students and new grads ➡ http://www.wayup.com/refer/engineeredtruth ⬅

https://Facebook.com/EngineeredTruth
https://Twitter.com/EngineeredTruth
https://www.instagram.com/EngineeredtTruth/

www.EngineeredTruth.com
5

Like 0 Thanks! You've already liked this

The Basics of Search Engine Marketing

February 14, 2018

Paul D ⋅ Search Engine Marketing ⋅

The Basics of Search Engine Marketing
Learn the basics of Search Engine Marketing (SEM) from Swim Creative’s Digital Strategist, Amber Ooley.
4.5

Like 0 Thanks! You've already liked this

10 Killer Digital Marketing Skills to Master

February 6, 2018

Paul D ⋅ Digital Marketing ⋅

10 Killer Digital Marketing Skills to Master
The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain.

Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out.

So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spending 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online.

What’s more important, consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy!

All this means, as a Digital Marketer, is that you need to know where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app.

Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire!

Get a cool infographic here: https://blog.upgrad.com/10-killer-digital-marketing-skills-you-must-have/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills_Blog_Link

Watch now to learn more.

Wish to transition to a full fledged Digital Marketing expert?
Apply now:
PG CERTIFICATION IN
DIGITAL MARKETING & COMMUNICATION: https://upgrad.com/digital-marketing/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills
EXECUTIVE PROGRAM
IN DIGITAL MARKETING STRATEGIES: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills

UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://in.linkedin.com/company/ueducation
4.5

Like 0 Thanks! You've already liked this

Rob Farrell Talks Digital Marketing Trends 2017

February 4, 2018

Paul D ⋅ Digital Marketing ⋅

Rob Farrell Talks Digital Marketing Trends 2017
Digital Marketing evolves rapidly with platform changes impacting every industry around the world. As business’s struggle to keep up to date with the latest developments, those with foresight will emerge successful.
In this webinar, Rob Farrell will discuss the biggest trends emerging such as Programmatic Advertising, Personalisation, Native Content, Mobile Marketing, Google Updates and Virtual Reality.

—
About the Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body.

The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digital marketing professionals, certifying candidates to Diploma, Postgraduate and Masters levels all over the globe.

—
https://digitalmarketinginstitute.com
https://facebook.com/DigitalMarketingInstitute
https://twitter.com/dmigroup
https://plus.google.com/+DigitalmarketingInstitute
4.5

Like 0 Thanks! You've already liked this

Search Engine Marketing

January 24, 2018

Paul D ⋅ Search Engine Marketing ⋅

Search Engine Marketing
Did you know that Search Engine Marketing (SEM) is a very effective way to increase your website traffic rapidly and grow your business? Hm, that sounds great, but what is it exactly?
SEM, or Search Engine Marketing, is a way of driving qualified traffic to a page of your preference by purchasing ads on search engines, like Google for instance.

You might be wondering: what is the difference between SEM and Search Engine Optimization (SEO)?
As opposed to SEO (Search engine optimization) which has long term positive effects, but takes longer to start up, SEM produces immediate results and has an instant ROI. You can launch an SEM campaign in the morning and start to see results just a few hours later!
But as soon as you stop your SEM campaigns, yours ads will stop showing up. That’s why we recommend to do SEO and SEM at the same time, to combine the immediate results of SEM with the long lasting ones of SEO.
SEM can be a very cost-effective marketing tool: It gives you the ability to target people at one of the best moments: when they search for you or for your activity. And you only need to pay when they actually take action – click on your ad or call your company. Very few other advertising mediums can do that, which is why SEM can be very powerful!

So now you know why you should consider an SEM campaign. But do you know how to do it?
Starting an efficient SEM campaign requires a lot of time and expertise. You need to
carry out a market research to determine your target market;
find the right keywords, and write a clear and concise ad that will appeal to your customers;
carefully select the right settings, launch and monitor your campaign…
It’s not trivial, and a mistake might undermine its efficiency and make you burn a lot of cash!

But don’t worry, Localsphere can help you! Our team of experts can create an amazing SEM campaign that will make your local business stand out. We’ll make it simple and clear, and provide you with all the necessary data to assess the efficiency of your campaign.

We will make you love this new digital world.
5